NYC Taxi to Court Reset: A campaign bridging urban chaos with mental clarity, using NYC’s iconic yellow cabs as the visual anchor for the shoe's design and narrative. It highlights movement as a tool to escape sensory overwhelm and recenter the mind on the tennis court.

A social-first narrative campaign centered on Creator Grant McMurtrie navigating the rush of the city, hailing a cab, and heading across town to find a court. The story moves from high-energy urban transit to on-court flow, delivered through teaser clips, episodic reels, carousels, and e-commerce photography.

Davinci resolve